Indonesian Coffee Industry: A Real New Wave

There were times when Indonesian coffee lovers would have no local access to specialty-grade roasted beans, while coffee plantations had been around almost everywhere in this archipelago. Indonesia has been named by the International Coffee Organization the fourth largest coffee producer in the world after Brazil, Vietnam and Colombia.

Almost every province in this country has long had its own coffee products, from fresh green beans to traditionally roasted coffee. But, the high quality coffee products were reserved only for exports, and that was, perhaps, the only plausible way for coffee farmers to enjoy some added values in their enterprises.

However, local coffee lovers have increasingly been reasonable consumers to count in the wake of the new "coffee-tradition" wave, sweeping through either metropolitan cities like Jakarta or small towns in deep Borneo, Sumatra, or Papua altogether. "Ngopi" --which literally means to drink a cup of coffee, has now become a more styled vocabulary for hanging out with friends, colleagues, or business relations.

Fifteen years ago, you would easily encounter night town coffee shop frequenters in coffee-rich provinces like Aceh, but not in Surabaya or other big cities in Java Island. Now, a growing number of people abandoned "sachet" coffees and are ready to pay ten times more for a cup of coffee in a fashionable coffee shop in a nearby small town beside Surabaya or many other towns far away from coffee plantations. Why? Because they finally understand the difference between having coffee-flavoured drinks and drinking coffee.

Now, it is the time to grab the crown. Let's ride the new wave, the coffee wave of Indonesia. Indonesia has had its own sophisticated technology to preserve the wealthy delicacies of Nusantara coffee.It is MESSANKO, the fluidized bed coffee roaster.